Here’s How Apple Ruled the Holiday Weekend
Apple (NASDAQ:AAPL) was the star of online on-device shopping during Thanksgiving Day and Black Friday, according to a new IBM report. While overall online sales were up on both days — 17.4 percent and 20.7 percent respectively — from 2011, the biggest growth came from purchases made on mobile devices.
How Was Apple The Dominant Name In Sales Statistics?
Mobile users on Apple’s iOS shopped more than three times as much as users on Google’s (NASDAQ:GOOG) Android platform during the holiday weekend, according to the report, with the iPad generating “more traffic than any other tablet or smartphone.”
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The iPad made up 88.3 percent of all tablet purchases, followed by Barnes and Noble’s (NYSE:BKS) Nook with 3.1 percent, Amazon’s (NASDAQ:AMZN) Kindle family with 2.4 percent, and Samsung’s Galaxy tablets at 1.8 percent. According to the report, titled “The iPad Factor,” if all tablets and smartphones were taken into account, the iPad made up nearly 10 percent of all online shopping. This was followed by the iPhone at 8.7 percent and all Android devices combined at just 5.5 percent.
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As Fortune points out, that only 5.5 percent of the sales were made on Android devices was quite a surprise considering the platform’s market share growth this year. According to IDC, Android accounted for 75 percent of all smartphones sold in the third quarter to Apple’s 15 percent.
“This year’s holiday shopper was hungry for great deals and retailers didn’t disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday,” IBM’s Jay Henderson wrote in the report. “The big winners were [those] who used technology to deliver customer experiences that not only connected shoppers with personalized deals but did so at the right touchpoint and at precisely the right time and place.”
How Will This Affect Apple’s Stock?
The three months ending in December are fairly critical for Apple, the company, and those interested in watching its financial fortunes. With the recent sentiment giving Apple bears a chance to growl louder, and the company failing to match expectations over the last two earnings seasons, the holiday shopping period holds the key. While this report only represents on-device figures and not physical product shipments, traffic provides a fair estimate for the latter figure as well. The news will definitely give the bulls some fodder heading deeper into the holiday season.
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