Apple (NASDAQ:AAPL) has acquired the personal assistant app Cue, in what may be the Cupertino-based company’s attempt to improve iOS 7’s Notification Center. According to TechCrunch’s sources, Apple purchased the company for between $40 million to $60 million.
Before becoming Cue last year, the company was a social search startup known as Greplin. The Cue app organizes a personal agenda for users by gleaning information from their social media networks and email accounts.
Several industry commentators have speculated that Apple will incorporate Cue into the “Today” view of iOS 7’s Notification Center. Cue would enable this section to accurately display a user’s daily agenda with the information it collects from email and social media. Google’s (NASDAQ:GOOG) Google Now already has a similar feature that provides its users with information collected from their calendars and email accounts.
An Apple spokesperson confirmed the acquisition in the company’s usual cryptic way by stating that, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” reports CNET.
Apple has acquired several small tech companies this year, including transit system app company Embark, location data company Locationary, and second-screen TV app Matcha.tv. Here’s how Apple traded over the past five trading sessions.
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