Here’s Why an Apple TV Makes Sense

A high-definition television fits in better with Apple’s (NASDAQ:AAPL) product strategy than just an enhanced set-top box, according to Wells Fargo Securities analyst Maynard Um, who said the company would love the opportunity to place its logo in “the centerpiece of the living room.”

Um was responding to Apple chief executive Tim Cook’s statement that that television was an area of “intense interest” for the company, according to Apple Insider.

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“While CEO Tim Cook did not outright state it would release a television set, his indication that it was ‘an area of intense interest’ suggests, to us, that Apple will eventually enter this market and round out the fourth and only missing screen in its ecosystem,” Um wrote. Apple was likely to make its virtual personal assistant, Siri, the differentiating factor from existing products, the analyst added. According to Um, the biggest obstacle facing Apple currently was content and securing deals for live television. For that reason, Um predicted a launch not before the second half of 2013 or even early 2014.

Speculation that Apple was working on a television set have continued since company co-founder Steve Jobs told his biographer Walter Isaacson that he had “cracked” the perfect solution for the sector.

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