Here’s Why Apple Can’t Wait for the Holidays

If you’re an anxious parent worried about what to gift your child for the holidays, here’s a clue: Apple (NASDAQ:AAPL) holds all the cards. According to a Nielsen survey, the iPad is by far the most coveted product for kids and teenagers, while other devices from the company also figure high. This is the third year in a row that the Apple tablet has topped the list.

Of the surveyed children, 48 percent between ages 6 and 12 would like to receive an iPad, while 21 percent of those 13 and older want the device. The iPad mini came in at fourth place among the 6-12 group with 36 percent votes, and in ninth place in the 13 and older group at 11 percent. Other top-placed products on the wish list include the Nintendo Wii U at 39 percent, the iPod touch at 36 percent, and the iPhone at 33 percent in the 6-12 category. Among the older group, 19 percent want a computer, 18 percent want a non-Apple tablet, 17 percent would like the Wii U, and 14 percent would be happy with an iPhone.

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“Among consumers aged 13 and older, tablets and full-sized computers were the top electronics choices, with roughly one in five indicating they want to acquire the iPad (vs. 24 percent last year), any other tablet, or a computer,” Nielsen wrote in its report. “Reinforcing the notion that the tablet market is one to watch, non-Apple devices — lead by Amazon’s (NASDAQ:AMZN) Kindle Fire and Samsung Galaxy offerings — proved nearly as desirable as the iPad among teens and adults, while e-readers showed a slight decline in interest from 2011. Consumers 13 years and older were also interested in purchasing the Wii U, the iPhone and Internet-enabled TVs.”

However, Microsoft’s (NASDAQ:MSFT) Surface was the lowest-rated tablet individually, receiving only 6 percent votes in the 6-12 group and just 3 percent in the 13 and older group.

Meanwhile, Apple announced on Tuesday that it will offer discounts on Black Friday, with the one-day event to start online on November 23 at 3:01 a.m. ET and at its retail outlets later in the morning. While Apple did not disclose any details of the possible deals, past practice suggests that it will reduce certain prices by up to 10 percent.

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