Here’s Why Apple Is the Most Valuable Brand in the World


Apple (NASDAQ:AAPL) has been named the most valuable brand in the world in 2013 by brand consulting company Interbrand. According to Interbrand, Apple’s estimated brand value is $98.3 billion, 28 percent more than its $76.5 billion value in 2012.

Interbrand has been compiling its Best Global Brands report since 2000, and Apple’s brand value has been skyrocketing over the past several years. Last year, Apple was ranked the second-most valuable brand in the firm’s annual report.

Apple took the No. 1 spot from Coca-Cola (NYSE:KO) this year, which dropped to the No. 3 spot. This is also the first time in 13 years that Coca-Cola was not named the most valuable brand in the world.

Smartphone maker Samsung (SSNLF.PK) also boosted its brand value since last year, although not as much as Apple did. Samsung moved from the No. 9 spot in 2012 to the No. 8 spot this year, increasing its brand value by 20 percent. Google (NASDAQ:GOOG) also grew its brand value in 2013, going from its fourth-ranked position in 2012 to the No. 2 spot this year.

On the other hand, some smartphone companies had dramatic declines in Interbrand’s report. BlackBerry (NASDAQ:BBRY), which barely made the top 100 list last year at the No. 93 position, failed to make this year’s list altogether. Similarly troubled Nokia (NYSE:NOK) tumbled from the No. 19 spot last year to No. 57 this year.

“Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s,” Interbrand said. ”For revolutionizing the way we work, play, and communicate — and for mastering the ability to surprise and delight — Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed.”

Here’s how Apple has traded over the past five sessions.


Follow Nathanael on Twitter @ArnoldEtan_WSCS

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