Here’s Why Apple Stores Have Turned (RED)

Source: Apple.comApple (NASDAQ:AAPL) has colored its normally white Apple Store logo red in recognition of World AIDS Day on December 1. The California-based company has also provided a link to (RED), a non-profit that funds the global fight against AIDS, on its official website. As noted by 9to5Mac, Apple made similar changes at its retail stores last year to show support for World AIDS Day. The retail store transformations began yesterday at Apple’s Regent Street Store in London.

Apple CEO Tim Cook also marked the occasion on his official Twitter account. “We are marking #World AIDS Day by turning Apple’s logo red,” tweeted Cook. “Together we can achieve an AIDS free generation.”

As noted on the official World AIDS Day website, December 1 “is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. World AIDS Day was the first ever global health day and the first one was held in 1988.”

Apple has long supported the (RED) organization by selling red versions of its products that provide contributions to the non-profit. Apple’s (RED) product line includes red-colored versions of the iPod touch, iPod nano, iPod shuffle, iPad Air Smart Cover, iPad mini Smart Cover, iPad Air Smart Case, iPad mini Smart Case, iPhone 5S case, and iPhone 4S Bumper.

According to (RED)’s website, Apple has raised a total of $65 million for the organization through its (RED) product sales, making it the biggest single contributor to the (RED) fund among participating companies. More recently, renowned Apple product designer Jony Ive and industrial designer Marc Newson curated a (RED) charity auction that featured several customized Apple products, including a red-colored Mac Pro that sold for $977,000 and a pair of solid rose gold earpods that sold for $461,000.

The auction also included a custom-made Leica camera that sold for over $1.8 million and a unique Ive and Newson designed aluminum desk that sold for $1.685 million. According to (RED)’s Twitter account, the auction raised $26.2 million for the global fight against AIDS.

Here’s how Apple closed out Friday’s shortened trading session.


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