Here’s Why Jim Cramer Picks Apple Over Google
While Google’s (NASDAQ:GOOG) Android ate up the smartphone market last quarter with more than 72 percent of the global market share, Jim Cramer would still pick Apple (NASDAQ:AAPL) over the search giant.
Despite Google’s operating system possessing a bigger share of the smartphone market, Cramer says the search company makes less money off Android devices than Apple makes off its iOS devices. Adding to his reasoning, Cramer says Google is in a lot of businesses that don’t make much money and that transitioning its advertising business to mobile platforms has proven difficult.
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Cramer’s final reasoning was that Google has a higher multiple than Apple. Currently, Google’s PE ratio is at 21.80, while Apple’s is at 13.33.