How Is Google Dominating the Smartphone World?


According to a new study from comScore on smartphone subscriber market share in August, Apple (NASDAQ:AAPL) beat out Samsung (SSNLF.PK) to be the biggest smartphone maker in the U.S., with its devices being used by 40.7 percent of the 145 million Americans that own the devices. But according to the study, Google (NASDAQ:GOOG) is reigning victorious in the smartphone sphere without having to make a single device.

Google swept the floor clean with its rivals in the study’s top smartphone platform and top smartphone properties and apps sections. Google’s Android operating system was the top operating system in the U.S. with a 51.6 percent market share. Apple’s iOS came in second, at 40.7. Android’s share fell 0.8 percent versus May, and iOS grew 1.5 percent at Android’s expense during that time period, which is unusual considering there’s usually a lull in iPhone sales before the next generation of the devices is launched.

Google also performed well in apps and properties. Google Sites was the top property on smartphones in the U.S. in August, which, between mobile browsing and app usage, reached 92.2 percent of the mobile media audience. Facebook (NASDAQ:FB) came in second at 84.6 percent, and Yahoo (NASDAQ:YHOO) Sites placed third at 83.2 percent.

As far as apps go, the ubiquitous, No. 1 Facebook, which reached 75.7 percent of app users, was followed by five different Google-owned apps. Google Search reached 53.9 percent, the Google Play app store reached 53.2 percent, YouTube had a 52.8 percent share, Google Maps came in with 46.1 percent, and Gmail had 44.3 percent.

As far as original equipment manufacturers go, Google wasn’t even in the running, as it doesn’t make its own devices. Apple was the top smartphone maker in August, with a 40.7 percent share reflecting a growth of 1.5 percent since May. Samsung came in second with a 24.3 percent share and 1.3 percent growth versus May. Those industry titans were followed by HTC with 7.4 percent and Motorola (NYSE:MSI) with 6.9 percent.

Recently, rumors have sprung up that Google may be working on a smartwatch to unveil alongside the new Android KitKat by the end of the month, but the results of this study show that the company has been incredibly successful at capitalizing on smartphones — all without having to produce a single device.

Follow Jacqueline on Twitter @Jacqui_WSCS

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