Hulu Set to Fetch Upwards of $1.5 Billion in Auction

Initial bids for video-streaming website Hulu are expected by the end of next week, and Hulu’s owners, including Walt Disney (NYSE:DIS), News Corp. (NASDAQ:NWSA), and Comcast’s (NASDAQ:CMCSA) NBCUniversal, will be looking for a price tag upwards of $1.5 billion for the site and its licenses. Wall Street analysts are predicting the site will fetch around $2 billion in a sale.

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Of course, that price tag depends on whether buyers want to fully acquire the site, or whether its current owners will keep a stake. Whoever acquires the site could also pay extra in order to extend the length of Hulu’s exclusive content licenses, giving it a leg up on the competition, which includes Amazon (NASDAQ:AMZN) and Netflix (NASDAQ:NFLX).

Hoping to get in on the video-streaming action, possible bidders include Yahoo (NASDAQ:YHOO), Google (NASDAQ:GOOG), Apple (NASDAQ:AAPL), DirecTV (NASDAQ:DTV), and even Amazon, which could simply extend its Amazon on Demand library with Hulu’s licenses, or merge its existing streaming service with the Hulu site. Whoever acquires Hulu could emerge as Netflix’s biggest competition.

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