IDC: Apple’s Closing on Samsung
Samsung (SSNLF.PK) may be a hop, skip, and a jump ahead of Apple (NASDAQ:AAPL) in terms of its global smartphone market share, but Apple has made progress in the global connected-device market.
Tuesday, the International Data Corporation released its fourth-quarter Smart Connected Device Tracker report on the amount and value of shipments of such devices. The report offered a close look at how some of the markets biggest contenders are shaping up against one another.
The category includes not only smartphones, but desktops, notebooks, and tablets as well. Naturally companies that manufacture each type of smart connected device have an advantage in this market analysis. So BlackBerry (NASDAQ:BBRY) was at a disadvantage.
Considering Samsung’s global strength, especially as the world leader in smartphone sales — and the number one seller in China, ahead of China’s own domestic brands — it’s no surprise that the Galaxy-maker managed to steal the top spot in this IDC report. Samsung held a 21.2 percent share in this category for the fourth quarter of 2012…
However, with the release of the iPhone 5 and 2 iPad models, Apple managed to boost its presence in this market, reaching a 20.3 percent share. This increase brought Apple within striking distance of Samsung in the race for the whole device market — not just smartphones.
Interestingly, even though Samsung’s share of device shipments was the greatest, its share of revenues was not. Apple managed to pull in 30.7 percent of the revenue in this market for the fourth quarter, while Samsung only reeled in 20.4 percent. This mismatch attests to the high profit margins on Apple’s products.
Samsung and Apple are both winners overall, as the market for smart connected devices grew 29.1 percent year-on-year in 2012, bringing the market to a value of $576.9 billion.
Here’s how Apple (NASDAQ:AAPL) traded on Tuesday: