Is Android 4.3 Coming?

LG may have just inadvertently revealed the newest version of Google’s (NASDAQ:GOOG) Android Jelly Bean operating system. Jelly Bean 4.3 was listed as the OS for LG’s Optimus L7 II Dual smart phone spurring some to theorize that LG jumped the gun and others to wonder whether LG had simply made a typographical mistake. However, having been listed more than once on the page led many to believe it is the former.

Android 4.3 is the next major update to the mobile operating system rumored to arrive in either June or July. Because Google has yet to make a formal announcement, news of what features will be included in the update are still a mystery, though it appears the wait is almost over.

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The Android leak coincides with the impending release of Apple’s (NASDAQ:AAPL) iOS7 at the World Wide Developers Conference (WWDC), which begins on June 10. IOS 7 is rumored to include many visual changes, including the overall redesign of removing overly skeuomorphic design elements. While there has been a growing excitement for design change on Apple’s mobile OS, some have criticized the design for being too similar to Microsoft’s (NASDAQ:MSFT) Windows Phone mobile operating system which eschews the classically rounded edges of iOS for sharper edges.

Could a similar redesign be in the works for Android? While consumers are usually excited for the release of new mobile OS’s, there is also the potential for it to go wrong. In 2012, Apple’s previous software designer Scott Forstall was ousted when Apple’s Maps app failed miserably, removing Google Maps and instead using their own mapping system. The problems associated with the maps app, one of the most important features to smart phone users, led many to delay updating their operating system for months with no clear alternative and no Google Maps app in sight.

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For Google’s updated mobile operating system, it remains to be seen what changes they plan to make and whether it will get lost in the shuffle of Apple’s new iOS 7. With consumers always excited to experience the newest features on their smartphone, it remains critical that Google or Apple innovate without messing with a good thing.

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