Is Android Smartphone Use on the Decline in the U.S.?
Renowned Apple (NASDAQ:AAPL) analyst Horace Dediu uses the latest smartphone market data from comScore’s (NASDAQ:SCOR) MobiLens service as a launching point for a discussion about a possible downward trend in Android-based smartphone usage in the U.S. market. According to the research company’s data, Android’s growth in the U.S. smartphone platform market remained stagnant between the three-month period ending in March and the following period ending in June.
However, Dediu notes that Android’s share of the market actually fell when comparing the three-month period ending in June with the three-month average ending in May. In May, comScore reported that Android had a 52.4 percent share of the U.S. smartphone market. The latest data revealed that Android’s share of the market is now 52 percent.
According to comScore, there were 142 million U.S. smartphone users in June. Dediu notes that this means there was approximately “73.84 million Android devices in use.” In May, there were about 141 million U.S. smartphone users, of which 73.88 million were on Android devices. Based on this information, Dediu points out that “Android usage in the US went down for the first time.”
However, Dediu offers several caveats with this revelation. He notes that the 0.4 percentage point difference likely falls within a margin of error. He also observes that, “The last few months however have shown a slowing of new smartphone users,” which is likely contributing to Android’s decreased usage.
On the other hand, the analyst notes that “this has not been the case for iPhone as usage over the last six months is up by 11 million users vs. 6.6 million for Android.” However, it should also be noted that this trend only applies to the U.S. market.
Android (NASDAQ:GOOG) is still growing at a rapid pace in the worldwide market. According to the latest data from market research firm IDC, global Android-based unit shipments grew by 73.5 percent in the last quarter and its market share jumped from 69.1 percent last year to 79.3 percent this year.
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