Is Apple Beating Google on User Engagement?
Google’s (NASDAQ:GOOG) Android is proving to be the most popular platform when it comes to smartphone devices sold, but a new research tracker from ad network Chitika shows consumers in the U.S. are far more active on Apple’s (NASDAQ:AAPL) devices.
Chitika’s new tool tracks consumer usage in real-time, and in the last 24 hours, iOS devices–including the iPhone, the iPad, and iPod models–made up just under 68 percent of all usage on its network compared to Android’s just under 28 percent. Other platforms like Microsoft’s (NASDAQ:MSFT) Windows and RIM’s (NASDAQ:RIMM) BlackBerry make up less than 5 percent of all activity.
The data can be further broken down into which iOS devices are driving the most usage, and it appears that iPad users are sending the most traffic to its network, with iPhone users coming in second.
Further, iPad tablets had the highest click-through rates, with iOS devices in general having a .72 percent CTR and Android devices having a 0.60 percent.
The numbers come from monitoring unique impressions on mobile devices covered by the Chitika Ad Network.
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