Is Apple Giving BlackBerry Messenger the Cold Shoulder?

source:’s (NASDAQ:BBRY) Messenger app for iOS has been inexplicably stuck in App Store limbo for over two weeks now, reports 9to5Mac. BlackBerry Senior Strategic Account Manager Alex Kinsella noted the unusually long delay in a Tweet several days ago.

Although the BBM app for iOS has been in review for over two weeks, 9to5Mac notes that Apple’s (NASDAQ:AAPL) App Review Status page still states that 99 percent of submitted apps are approved within five business days. BBM is currently only available for BlackBerry device users.

However, BlackBerry’s website notes that the service will also be coming to Android. BlackBerry first announced the expansion of BBM to other smartphone platforms in May, according to the Wall Street Journal.  

The expanded availability of BBM appears to be part of an overall effort to increase the independence of its messaging service. According to unnamed sources cited by the Wall Street Journal, BlackBerry is evaluating a plan to split BBM into a separate subsidiary.

The sources note that this plan may be related to the possible sale of the company as well as an effort to compete with larger cross-platform messaging services such as Twitter and Skype. Although Apple has not offered a reason for the delay on BBM’s approval, it may be related to the preparations for its upcoming September 10 event where it is expected to roll out a final version of iOS 7.

Here’s how Apple traded on Tuesday:

Apple Inc. Stock Chart - AAPL Interactive Chart - Yahoo! Finance

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