Is Apple Secretly Planning Video Game Market Dominance?
Although rumors of an Apple TV (NASDAQ:AAPL) update with a possible SDK (software development kit) release this spring have already been discounted by respected Apple analyst Jim Dalrymple, many others believe that a significant project related to the Apple TV product may be still be in the works. The next big Apple TV-related event may not happen this spring, but it could still happen later this year.
A recent Apple job posting featured on 9to5Mac seeks an “engineering manager” who will help “bring the Apple experience to the living room.” Some analysts believe that the next television-related announcement from Apple will feature an update to the Apple TV digital media receiver product, perhaps with a focus on improved integration with other Apple products, or even an SDK release that will allow third-party developers to create complementary applications. Still others are hoping to finally see the long-expected arrival of the iTV…
However, Nat Brown, one of the original developers of the Xbox project at Microsoft (NASDAQ:MSFT) 14 years ago, believes that the Apple TV device has an even greater potential as an open video game platform. Apple has already quietly overtaken the video game market via their multi-purpose iOS devices. Sales of Apple iOS devices have already surpassed 500 million, which is more than all the four major video game system sales figures combined.
If Apple chooses to apply the open platform ecosystem model that has been so successful for the iPhone and iPad to the Apple TV device, they could easily dominate the video game market and make traditional video game consoles manufactured by Sony, Nintendo, and Microsoft obsolete. Expanding the functionality of the Apple TV device to include video games certainly won’t hurt Apple. Apple still has a vibrant iPad game market and has already sold more than 5 million Apple TV devices in 2012.
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