Is Apple TV Getting This Major Content Deal?

Apple (NASDAQ:AAPL) may start offering HBO content through its Apple TV set-top box starting as early as the middle of this year. According to Bloomberg, the iPhone maker and Time Warner (NYSE:TWX) officials are already in talks and may announce a partnership soon.

If the two companies come to an agreement, the service would be the first Apple TV application to require pay television authentication and the first offering on the device from a major cable provider.

More than 600 hours of on-demand films and television shows would be made available to HBO subscribers who own an Apple TV through the HBO Go app. Currently available online as well as to iTunes users, the HBO Go app offers several movies, TV series, and special content such as behind-the-scenes footage.

The Apple TV device’s current subscription-based app offerings include Hulu Plus (NASDAQ:CMCSA) and Netflix (NASDAQ:NFLX).

Apple sold more than 2 million set-top boxes in the fiscal first quarter ended in December, but the deal may prove to be an even bigger positive catalyst for the device that competes with Roku and Microsoft’s (NASDAQ:MSFT) Xbox. Time Warner already offers HBO Go for both Roku and Xbox.

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The deal may also hold relevance in the speculation about a high-definition television from Apple. According to the buzz, one of the issues holding the iPhone maker back from launching the product has been the absence of content deals with major cable providers.

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