Is Canada Apple’s Next iTunes Radio Market?
A recent Apple (NASDAQ:AAPL) job posting suggests that Canada will soon become the second country to gain access to Apple’s new iTunes Radio service. As first reported by 9to5Mac’s Mark Gurman, Apple is seeking an “iTunes Canada Music Programmer” that will “Execute the programming of iTunes Radio in Canada, merchandising new releases and other feature content across multiple radio stations.”
Apple’s music streaming service recently debuted as part of iOS 7, but is currently only available for Apple’s U.S.-based customers. However, while recently attending the iTunes Festival in London, Apple senior vice president Eddy Cue noted that the company has plans to roll out the service internationally.
“One of our top priorities is to bring iTunes Radio obviously here in the U.K. but everywhere in the world. We certainly want to be in more than 100 countries,” said Cue via the Associated Press. Although Cue offered no timeline for the iTunes Radio launches in other countries, the recent job posting suggests that Canada will be the next market to get Apple’s new music streaming service.
As noted by 9to5Mac, the launch dates for iTunes Radio in each country are likely dependent on Apple’s ability to reach licensing deals with the record labels in each individual market. Despite only being available in the U.S., Apple announced that iTunes Radio already had over 11 million unique listeners just five days after the service was launched.
However, Pandora (NYSE:P) is still the biggest online radio network with 72.7 million active listeners, according to the company’s latest audience metrics. On the other hand, Apple’s significant digital music download market share may give it a competitive edge over rival music-streaming services. According to data from global information company The NPD Group, Apple’s iTunes Store had a 63 percent share of the paid music download market in the last quarter of 2012.
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