Apple (NASDAQ:AAPL) and Microsoft (NASDAQ:MSFT) spent the 1980′s and 90′s battling over market share and technology in the computer field. Although Apple had a lot of success, they started losing the market when Microsoft came out with Windows 95.
At this time, an “open” or “closed” argument started. Microsoft has taken an “open” approach by licensing its products to many different manufacturers. Apple has taken a “closed” approach though as it has not licensed its OS to other manufacturers, except for a brief time when Jobs left, according to Cnet.
Due to Facebook (NASDAQ:FB) launching Facebook Home, which is an Android layer that transforms the phone into a Facebook first device, a new battle has started between Google (NASDAQ:GOOG) and Apple. Because Google phones are open source, it was very easy for Facebook to basically take over these phones.
Facebook Home is a more drastic customization of Android by anyone other than a smartphone manufacturer, but according to Cnet it is probably just the beginning of this trend.
Additionally, because Facebook Home is built on top of the OS, it is still compatible with Google’s Android updates, so there are not more problems with fragmentation. Android has always offered more options than the iPhone’s iOS has, but this offers an even wider variety of options.
Both the open and closed approaches have their merits, and each company has used an approach successfully as Cnet points out. Now though, it appears as if there will be a new battle between these approaches thanks to the innovation of Facebook Home, and it looks like Google (NASDAQ:GOOG) has the upper hand in this battle, at least for now.
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