CNET reports that 21.6 million consumers, representing 12 percent of the U.S. population, are likely to seriously consider adopting Google (NASDAQ:GOOG) Glass or similar products into their lifestyle. The headset, which features a camera and display above a user’s eye, looks poised to break into the mainstream when it arrives in 2014.
Forrester analyst Sarah Rotman Epps thinks that Google Glass is not a passing fad and that it is here to stay. “We have no doubt that in time, Glass will be the next iPhone,” she predicts. Google Glass will provide all the features of a smart phone that consumers have grown increasingly accustomed to with the added benefit of being hands-free and instant.
However, Google Glass, which will arrive at an estimated cost of $300-500, will likely find additional competition from Apple (NASDAQ:AAPL) when their long-rumored iWatch is released — which could be as soon as this Christmas.
Like Google Glass, the iWatch already has considerable demand and seems likely to find a large market when it is released. When The Street ran a poll on their site, 1,455 people voted, resulting in 75 percent responding that they would buy an iWatch. Only 13 percent responded that they wouldn’t buy an iWatch, while another 13 percent said they weren’t sure.
While no one is sure exactly what the iWatch will look like or do, chances are that it will occupy the same market space as Google Glass. And even the ‘smart-watch’ market is looking to be increasingly saturated in the near future. Nike (NYSE:NKE) has already attempted to expand into the smart-watch market while Microsoft (NASDAQ:MSFT) and Google are planning similar devices.
With so many new devices on the horizon, it remains to be seen whether products like Google Glass and the iWatch can become as widespread and popular as the iPhone. While both products are likely to see initial excitement and fervor, the question is whether these devices are here to stay.