Kindle App for Apple Devices Rendered Useless

Amazon (NASDAQ:AMZN) updated their Kindle app for the iPhone, iPod Touch and iPad on Wednesday, giving users access to their Kindle periodical subscriptions and cloud-stored documents on their Apple (NASDAQ:AAPL) devices for the first time. Mashable’s Lauren Indvik says access to Amazon documents might come in handy, but access to periodicals is nothing to write home about.

Indvik says most Apple device users have probably already subscribed to the periodicals they want to read via those devices. She also feels that most notable periodicals have apps designed for Apple devices that are far superior to the versions available on the Kindle. Indvik says the update is useful for one small segment:

“Those who already subscribe to newspapers and magazines through the Kindle Store, and would like to have their periodicals synced between their Kindle device and their Apple devices. Those users can now take in a few pages on their iPhones in line for lunch, and pick up at the same place on their Kindle Fires at home, for the price of two subscriptions.”

Indvik comes to the conclusion that basically the update is close to useless, but at some point may be valuable if media outlets ever wise up and begin to offer digitally bundled subscriptions. GadgetBox’s Rosa Golijan finds it interesting that Apple would even allow Amazon to offer such an app on its devices as Apple has made it clear that it is very interested in the magazine subscription business. Based on Indvik’s review, maybe they’re frankly not too worried about the competition.

Here’s how Apple and Amazon shares are trading heading into the holiday:

Amazon.com Inc. (NASDAQ:AMZN): AMZN shares recently traded at $176.99, down $2.04, or 1.14%. They have traded in a 52-week range of $160.59 to $246.71. Volume today was 272,320 shares versus a 3-month average volume of 7,019,970 shares. The company’s trailing P/E is 93.30, while trailing earnings are $1.90 per share. Get the most recent company news and stock data here >>

Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $399.85, up $1.3, or 0.33%. They have traded in a 52-week range of $310.50 to $426.70. Volume today was 637,042 shares versus a 3-month average volume of 17,228,400 shares. The company’s trailing P/E is 14.45, while trailing earnings are $27.68 per share. Get the most recent company news and stock data here >>