Microsoft Continues to Infringe on Apple and Google’s App Lead

Microsoft (NASDAQ:MSFT) is taking a page out of Apple (NASDAQ:AAPL) and Google’s (NASDAQ:GOOG) books to launch its own app store for Windows 8 — the company’s next new operating system.

The app store is scheduled to release late February in conjunction with the launch of the beta version of Windows 8. Developers looking forward to developing apps for this store would have to fork out registration charges of $49 for individuals and $99 for companies.

Microsoft’s (NASDAQ:MSFT) revenue sharing model for the apps sold from the store is similar to Apple’s 30% cut. However, after a sales threshold of $25,000, Microsoft will take only 20%. Microsoft is obviously ensuring that the new OS will launch with the same set of advantages available to the iOS and Android operating systems through their highly popular app stores.

According to Rob Sanfilippo at independent analysis firm ‘Directions on Microsoft’, the app-store model “is becoming something users expect,” these days. “I think it is a big part of the Windows 8 launch and it will be an important feature within that operating system that could differentiate it and could help it compete against tablet offerings today.”

Here’s how the top app players shares are trading on the news:

Microsoft Corporation (NASDAQ:MSFT): MSFT shares recently traded at $25.48, down $0.18, or 0.7%. They have traded in a 52-week range of $23.65 to $29.46. Volume today was 31,999,925 shares versus a 3-month average volume of 56,074,100 shares. The company’s trailing P/E is 9.26, while trailing earnings are $2.75 per share.

Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $389.11, down $1.84, or 0.47%. They have traded in a 52-week range of $310.50 to $426.70. Volume today was 6,039,835 shares versus a 3-month average volume of 19,083,800 shares. The company’s trailing P/E is 14.06, while trailing earnings are $27.68 per share.

Google Inc. (NASDAQ:GOOG): GOOG shares recently traded at $621.48, down $2.29, or 0.37%. They have traded in a 52-week range of $473.02 to $642.96. Volume today was 1,124,190 shares versus a 3-month average volume of 3,153,800 shares. The company’s trailing P/E is 21.18, while trailing earnings are $29.34 per share.

Amazon.com Inc. (NASDAQ:AMZN): AMZN shares recently traded at $195.40, up $3.41, or 1.78%. They have traded in a 52-week range of $160.59 to $246.71. Volume today was 3,631,346 shares versus a 3-month average volume of 7,026,430 shares. The company’s trailing P/E is 103.00, while trailing earnings are $1.90 per share.