Microsoft Reboots Ad War With Apple

Microsoft (NASDAQ:MSFT) gets snarky with a new ad that pits an Asus VivoTab Smart 64 GB tablet running Windows 8 against an Apple (NASDAQ:AAPL) iPad featuring an incompetent and apologetic Siri. The ad’s side-by-side comparison layout over a blank white background recalls Apple’s “Get a Mac” ad campaign from several years ago which characterized Apple’s products as being better and more versatile than PCs.

Now it appears that it is Microsoft’s turn to knock the capabilities of Apple’s iPad. While Siri apologizes for only being able to do one thing at a time, Microsoft’s tablet shows off its multitasking capabilities, which include using PowerPoint.  The commercial includes a biting dig at Apple when Siri asks the unseen user, “Should we just play ‘Chopsticks’?” This is a sarcastic reference to the Apple ad that introduced the iPad mini by having it accompany an iPad in a rendition of “Chopsticks.”

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Microsoft’s final jab takes aim at the iPad’s price. The ad shows the 64 GB iPad price of $699 versus the $449 Windows 8 Tablet price. The ad concludes with the anti-Siri tagline, “Less talking. More doing.”

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Here’s how Apple and Microsoft have traded so far this week.

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