Microsoft Takes a Mocking Look at Apple’s New iPhones

A short video mocking the latest Apple (NASDAQ:AAPL) iPhone models has recently been posted to Microsoft’s (NASDAQ:MSFT) YouTube Windows Phone page, reports Apple Insider. The video parodies the Cupertino-based company’s product design meetings in a skit that features two Apple employees pitching smartphone ideas to two different Apple executives.

One of the executives is referred to as “T” and is presumably meant to be Apple CEO Tim Cook. The other appears to resemble Apple design leader Jony Ive. The video mocks Apple’s new iPhone colors as a desperate attempt at innovation. “Was that really what you guys were working on for the last six months?” asks one Apple employee character. “What if the answer was yes?”

The skit also pokes fun at Apple’s attempt to turn the polycarbonate casings of the iPhone 5C into a positive feature. “The beauty part is, we can charge whatever we want,” states the actor. The video concludes with the hashtag “#timetoswitch.”

It is unclear if this video was produced by Microsoft or is merely be promoted by the company. However, the video is similar to other attack ads that Microsoft has created, including the recent Surface RT ads that feature a hapless Siri apologizing for lacking features that are found on Microsoft’s tablet.

Interestingly, although the video pokes fun at Apple’s new plastic iPhone 5C, the Windows Phone-powered Nokia (NYSE:NOK) Lumia feature a similar construction. Here’s how Apple closed out the trading week.


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