Netflix Focuses App Strategy on Android Rather Than Apple

The mobile devices market is a brave new world for app developers and their focus. Almost every app were originally written for the Apple (NASDAQ:AAPL) app store. However, Google (NASDAQ:GOOG) is becoming a centerpiece of app strategy for gigantic companies such as Netflix (NASDAQ:NFLX).

Netflix has created a revamped, slicker version of an Android movie-and-TV app prior to dealing with their iPhone and iPad needs. Netflix spokesman Steve Swasey said the company chose to release the new Netflix app for Android tablets to take advantage of the high profile debuts of Amazon’s (NASDAQ:AMZN) Kindle Fire and Barnes & Noble (NYSE:BKS) Nook tablets — both of which run on Android-based Android.

This is an interesting development considering Gartner’s report Tuesday that Google’s (NASDAQ:GOOG) Android platform had secured a market share of 52.5% of the world smartphone market, up from 25.3% a year ago. The second horse is rounding the corner and making this a solid race.

Here’s how these stocks are trading now:

  • Apple Inc. (NASDAQ:AAPL): The shares recently traded at $383.03, down $1.74, or 0.45%. Its market capitalization is $355.99 billion. They have traded in a 52-week range of $304.69 to $426.70. Volume today was 3,406,184 shares versus a 3-month average volume of 20,499,600 shares. The company’s trailing P/E is 13.84, while trailing earnings are $27.68 per share. About the company: Apple Inc. designs, manufactures, and markets personal computers and related personal computing and mobile communication devices along with a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers. Get the most recent company news and stock data here >>
  • Google Inc. (NASDAQ:GOOG): The shares recently traded at $608.73, down $2.74, or 0.45%. Its market capitalization is $197.16 billion. They have traded in a 52-week range of $473.02 to $642.96. Volume today was 686,262 shares versus a 3-month average volume of 3,316,100 shares. The company’s trailing P/E is 20.75, while trailing earnings are $29.34 per share. About the company: Google Inc. is a global technology company that provides a web based search engine through its website. The Company offers a wide range of search options, including web, image, groups, directory, and news searches. Get the most recent company news and stock data here >>
  • Netflix, Inc. (NASDAQ:NFLX): The shares recently traded at $79.44, down $1.74, or 2.14%. Its market capitalization is $4.17 billion. They have traded in a 52-week range of $74.25 to $304.79. Volume today was 2,612,686 shares versus a 3-month average volume of 9,243,250 shares. The company’s trailing P/E is 18.05, while trailing earnings are $4.40 per share. About the company: Netflix Inc. is an online movie rental service. The Company ships DVDs with no due dates or late fees, directly to the subscriber’s address. Netflix also provides background information on DVD releases, including critic reviews, member reviews and ratings, and personalized movie recommendations. Get the most recent company news and stock data here >>
  • Amazon.com Inc. (NASDAQ:AMZN): The shares recently traded at $208.76, down $3.23, or 1.52%. Its market capitalization is $94.94 billion. They have traded in a 52-week range of $160.59 to $246.71. Volume today was 1,873,893 shares versus a 3-month average volume of 6,655,760 shares. The company’s trailing P/E is 110.05, while trailing earnings are $1.90 per share. About the company: Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company’s products include books, music, videotapes, computers, electronics, home and garden, and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Get the most recent company news and stock data here >>
  • Barnes & Noble, Inc. (NYSE:BKS): The shares recently traded at $16.00, down $0.19, or 1.17%. Its market capitalization is $926.68 million. They have traded in a 52-week range of $10.30 to $16.84. Volume today was 160,476 shares versus a 3-month average volume of 1,254,620 shares. The company’s trailing earnings are $-1.20 per share. The company pays a dividend of $1.00 per share for a dividend yield of 6.30%. About the company: Barnes & Noble, Inc. operates superstores and mall-based bookstores throughout the US. The Company operates book superstores under the names Barnes & Noble Booksellers, Bookstop, and Bookstar. Barnes & Noble also operates bookstores in shopping malls under the names B. Dalton Bookseller, Doubleday Book Shops, and Scribner’s Bookstore. Get the most recent company news and stock data here >>

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