Finnish tech company Nokia (NYSE:NOK) took aim at Apple’s (NASDAQ:AAPL) iPad Air in a new commercial that touted the advantages of its recently released Lumia 2520 tablet. The Lumia 2520 became available in the United States on Friday and sells for $399.99 with a two-year contract with AT&T (NYSE:T) and Verizon (NYSE:VZ).
As seen in the video below, the commercial features a young man showing off his recently purchased iPad Air that is light and “thinner than a pencil.” However, the iPad owner soon discovers the many supposed drawbacks of Apple’s flagship tablet.
“I wish this thing had a keyboard. I’m about as productive as a cat wearing mittens right now,” the iPad user says before switching to a laptop. After struggling to use the iPad for productivity, the Apple user attempts to watch a video on the iPad Air only to have the battery run out of power.
The commercial concludes with a friend demonstrating her Lumia 2520 that features a smart keyboard, a fast-charging battery, and built-in Microsoft (NASDAQ:MSFT) Office. “Did I buy the wrong tablet?” the iPad owner asks.
Although the commercial focused on the iPad’s lack of a keyboard, it should be noted that the Lumia 2520 Power Keyboard is usually sold as a separate accessory for $149. However, Nokia is currently offering the keyboard for free for a limited time. According to Nokia, the keyboard adds five hours of extra battery life to the regular 10-hour battery life of the tablet. This means that the battery life of the Lumia 2520 without the keyboard is approximately equal to the iPad Air’s estimated battery life of 10 hours.
While some users may appreciate the ability to use Windows Office on a tablet, the Lumia 2520’s app selection is constrained by the Windows RT 8.1 operating system. As noted by ComputerWorld, Lumia 2520 users have about 112,000 Windows Store apps they can choose from compared to the approximately 1 million apps available to Apple’s iOS users.
Finally, some users may have concerns about the shelf life of Nokia’s tablet. Microsoft is currently in the process of completing its $7.2 billion acquisition of Nokia’s mobile unit division, and it is not clear if the Lumia 2520 will remain available after the merger, since it features technical specifications that are very similar to Microsoft’s Surface 2 tablet.
Although Apple has seen its share of the tablet market shrink over the last several years, it still accounts for the majority of worldwide sales of tablets. According to data from market research firm IDC, the California-based company held a 29.6 percent share of the global tablet market in the third quarter of this year.
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