comScore (NASDAQ:SCOR) released numbers for on-line shopper activity on Black Friday showing online sales amounted $816 million, the largest ever spent by shoppers on any day in 2011 so far. This also represents a 26% increase versus the same day last year. Correspondingly, the increase in 2010 over 2009 was only 9%.
Contrary to expectations, online sales were unaffected by highly publicized Black Friday midnight openings at traditional stores and discounts kicking in much earlier this year. “With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels,” comScore Chairman Gian Fulgoni said.
The number of visitors at online shopping sites on Black Friday this year was 50 million, up 35% compared to a year ago. The top five on-line retailers all had higher visitor numbers this year with growth in the double digits.
“Amazon.com (NASDAQ:AMZN) once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year,” Fulgoni said. Wal-Mart (NYSE:WMT) ranked second, followed by Best Buy (NYSE:BBY), Target (NYSE:TGT) and Apple (NASDAQ:AAPL).
Cyber Monday is also another heavy shopping day for on-line retailers. Last year sales were upwards of $1 billion. According to Fulgoni, this year is expected to be another bumper year.