Record Number of Free iPhone Apps Downloaded
The App Store Competitive index compiled by mobile ad firm Fiksu revealed Apple (NASDAQ:AAPL) iPhone users downloaded a record 6.04 million top free apps from the iPhone app store. This marked a 7 percent growth over November. In September this figure was at 3.8 million.
The jump can be explained by the huge number of iPhones, 37 million for the holiday quarter, sold by Apple. Another reason is the large spends by advertisers in an effort to raise app store rankings, with the final week of Christmas jumping almost 100 percent.
“This presented advertisers with sufficient budgets the rare chance to acquire twice as many loyal users,” noted Fiksu. “For many major app brands, and game apps in particular, this exceptional opportunity certainly justified increased budgets. Eager consumers actively downloaded apps on their new devices, and the brands that had secured higher ranks were able to acquire a higher volume of loyal app users.”
Here’s how Apple shares are trading on the news:
Apple Inc. (NASDAQ:AAPL): AAPL shares recently traded at $456.19, up $0.89, or 0.2%.
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