Rumors Continue to Swirl About an Apple Television
Rumor has it Apple (NASDAQ:AAPL) is planning to produce a television, and now there are reports out that have information about the sizes. Australian technology site Smarthouse reported that anonymous sources have said the new Apple television will come in three sizes, 32 to 55 inches. They are also saying the television will have the same Apple A6 processor that the iPad 3 will have. The reports say the televisions will also have software in them that will allow users to “call up programs” using the Siri virtual personal assistant application.
The rumor that Apple would produce a televeision has been around for a while. In 2009, Piper Jaffray analyst Gene Munster said that he believed Apple would sell its first television by the end of 2011. He is now changing his prediction to the end of next year. At the Business Insider Ignition: Future of Media conference last week, Munster said that Apple thinks consumers want a television that comes without an external box and he also believes the new Apple televisions will sell for double the competition.
Apple has not actually said they will be producing a television, but earlier this year Walter Isaacson’s Steve Jobs biography did reveal that the Apple co-founder was thinking about making a television and that he had found a way to make one.
“I’d like to create an integrated television set that is completely easy to use,” Jobs told his biographer. “It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”
However, in an interview with CNET last month, Isaacson said that an Apple television wouldn’t launch anytime soon. “He told me it was very theoretical,” Isaacson said of Jobs. “These were theoretical things they were thinking about in the future.”