Samsung (SSNLF.PK) may incorporate an eye scanner into its upcoming Galaxy S5 smartphone in an effort to overtake Apple (NASDAQ:AAPL) in the use of biometric authentication technology in mobile devices, reports Bloomberg. While Apple’s iPhone 5S Touch ID technology authenticates users by scanning their fingerprints, Samsung’s Galaxy S5 eye scanner would scan users’ irises.
Samsung mobile business executive vice president Lee Young Hee recently revealed the possibility of an eye scanner at the CES (Consumer Electronics Show). “Many people are fanatical about iris recognition technology,” stated Lee. “We are studying the possibility but can’t really say whether we will have it or not on the S5.”
Besides the possible addition of an eye scanner, the Samsung executive also revealed that the company’s next flagship smartphone iteration would receive an overall design makeover. “When we moved to S4 from S3, it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market reaction wasn’t as big,” noted Lee via Bloomberg. “For the S5, we will go back to the basics. Mostly, it’s about the display and the feel of the cover.”
Part of the revamped design may include a wraparound display that allows easier viewing from different angles, as well as more tie-ins with Samsung’s wearable tech peripherals. “When we release our S5 device, you can also expect a Gear successor with more advanced functions, and the bulky design will also be improved,” noted Lee.
Samsung’s exploration of biometric security functions and display innovations is part of the Korea-based company’s overall efforts to break into the high-end smartphone market that has been historically dominated by Apple. “We are targeting consumers who want more professional use and tend to be willing to pay more for handsets,” pointed out the Samsung executive. According to Lee, the Galaxy S5 will be released around March or April of this year.
Samsung is Apple’s biggest competitor in the worldwide smartphone market. According to data from market research firm Gartner, Samsung accounted for 32.1 percent of worldwide smartphone sales in the third quarter, while Apple secured a 12.1 percent share. However, despite lagging in overall market share, Apple has consistently taken the majority of the smartphone market’s profits.
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