Samsung’s Galaxy S4 Sales Hit 20 Million – Can It Beat the iPhone 5?

Credit: ubergizmoSamsung (SSNLF.PK) has shipped 20 million of its Galaxy S4 devices since its debut on April 26, the Korea-based Yonhap News reports. The Galaxy S4 is selling 1.7 times faster than Samsung’s last generation smartphone, the Galaxy S III.

In contrast, Apple (NASDAQ:AAPL) sold about 47.8 million iPhones in the quarter following the release of the iPhone 5 on September 21, 2012. However, Apple does not break down iPhone sales figures by model, so this number also likely includes some older generation iPhones.

Samsung had previously announced Galaxy S4 sales of approximately 10 million about a month after its debut. However, a mid-June report from J.P. Morgan that suggested Galaxy S4 sales were unexpectedly slow recently sparked a 6.2 percent drop in the Korean company’s stock.

The Korea-based company has plans to sell approximately 100 million of the devices. However, J.P. Morgan estimates that the company is only likely to sell about 60 million.

Apple most recently reported iPhone sales of 37.4 million in the second quarter of this year. Sales of new smartphone models typically drop off after the first several months. Samsung’s product launch dates appear to be taking advantage of Apple’s somewhat predictable product refresh cycle.

Apple is widely expected to launch the next iteration of its flagship smartphone, also known as the “iPhone 5S,” in September. There are also widespread rumors and leaks that suggest the company will soon be unveiling a low-cost iPhone, or “iPhone lite,” that will be available in multiple colors.

Here’s how Apple has traded over the past five days.


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