Shareholders Don’t Seem Phased by Sony’s Next Stab at iPad

On Friday, Sony (NYSE:SNE) will launch a handsome computer tablet with an unusual, asymmetrical design and some software adjustments that provide differing content services which will hopefully make it standout from the pack. It remains to be seen as to whether this will pose a serious challenge to Apple’s (NASDAQ:AAPL) iPad — the market dominator.

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Like dozens of other tablets, Sony’s new tablet uses Google’s (NASDAQ:GOOG) Android operating system. And it is priced similarly to the Wi-Fi-only iPads. This works out to $500 for a 16 gigabyte model and $600 for a 32 gigabyte model. That still leaves HTC and Dell (NASDAQ:DELL) as lower price options to the iPad.

Sony shares trade at $20.01, up 0.65%. The company trades at a sales multiple of 0.22 which is lower than its industry rivals. Technically speaking, shares trade well below their declining 50 and 200 day moving averages. The MACD is bullish while RSI is pointing up at 37.

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