Sony Predicts Success in This Key Market
Sony Mobile (NYSE:SNE) believes they can compete with Apple (NASDAQ:AAPL) and Samsung in the high-end smartphone market, diverging from its modus operandi— dominating the low-end side. According to TechCrunch, Sony’s success with its top-tier Xperia Z may have been just a taste of what’s to come.
In a recent interview with CNET, Xperia Product Manager Stephen Sneeden said, “We’re ready to be a premium smartphone provider, logically then, at the very entry level is where you lose the ‘Sonyness.’” The “Sonyness” Sneeden refers to is the fact that their brand is viewed as a cornerstone in the low-end market.
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CHEAT SHEET Analysis: Trends Do Not Support The High-end Smartphone Industry
One of the core components of our CHEAT SHEET Investing Framework focuses on trends in the industry that a company operates. In this case, Sony may have bitten off a little more than it can chew.
Not only are companies like Apple and Samsung dominating the smartphone market, more and more companies are also venturing into this competitive industry as of late. HTC and Motorola Mobility both have intimated that they will test the waters, and both have had their fair share of struggles.
While nothing is official yet, it may be prudent for Sony to stick with what they know and do best. For every success story that spawned from audacity, there are hundreds of stories of failure to accompany it.