Speedy Apple Is Still Winning the U.S. Race
New data from comScore (NASDAQ:SCOR) reveals that Apple (NASDAQ:AAPL) is growing its share of the U.S. smartphone market faster than its rival Samsung. The report covered the three-month period that ended in April 2013. According to comScore’s statistics, Apple ranks as the number one smartphone manufacturer in the U.S. with a 39.2 percent share of the OEM (original equipment manufacturer) market. Samsung (SSNLF.PK) was ranked second with a 22 percent OEM market share.
However, Apple is growing its OEM market share faster than its Korea-based rival. Although Samsung increased its market share by 0.6 percentage points, going from 21.4 percent to 22 percent; Apple jumped 1.4 percentage points, as it grew its market share from 37.8 percent to 39.2 percent. As of April, the U.S. smartphone market consists of 138.5 million subscribers. This is a 7 percent increase from the last 3-month period that ended in January.
No other smartphone manufacturer came close to amount of OEM market share that is held by Apple and Samsung. All the runner-ups also saw their shares of the OEM smartphone market decline during the last time period.
Apple also grew faster than its rivals in smartphone operating system market metrics, where all of its rivals saw slight declines in market share. Although Google’s (NASDAQ:GOOG) Android operating system dominates the smartphone platform market with a 52 percent share, this was a 0.3 percentage point decline from January. Similarly, third-ranked BlackBerry (NASDAQ:BBRY) saw its smartphone platform market share fall by 0.8 percentage points to 5.1 percent.
Here’s how Apple has traded so far this week.
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