Survey: AT&T and Verizon Customers Love Apple’s iPhone

For the 10th consecutive time, Apple’s (NASDAQ:AAPL) iPhone has ranked well above average for customer satisfaction according to the latest smartphone customer satisfaction study from J.D. Power and Associates.

However, rather than ranking customer satisfaction by overall OEM brand as in previous studies, J.D. Power and Associates examined customer satisfaction with each smartphone maker at the top four U.S. carriers: AT&T Inc. (NYSE:T), Verizon Communications (NYSE:VZ), Sprint Corp. (NYSE:S), and T-Mobile US (NYSE:TMUS).


According to the 2013 U.S. Wireless Smartphone Satisfaction Study Vol. 2, Apple’s iPhone was the top-ranked device for customer satisfaction at both AT&T and Verizon, with scores of 856 and 861, respectively. Apple was the only smartphone maker to rank above the average satisfaction score of 843 at AT&T, while Apple and Samsung (SSNLF.PK) both scored above average at Verizon.

Samsung’s score of 827 barely made it above the average satisfaction score of 825 at Verizon, while Apple was rated well above the average Verizon customer satisfaction score with 861. On the other hand, Samsung scored 853 at Sprint, slightly higher than Apple’s 849. Still, the iPhone maker scored higher than Sprint’s average customer satisfaction score of 835.

Apple wasn’t included in T-Mobile’s satisfaction ratings since the study started in February, two months before the carrier began offering the iPhone. Among the remaining brands, Samsung was the only one to rank above T-Mobile’s average customer satisfaction score of 825.

Apple fared the best of any smartphone maker, with above-average scores at every carrier for which it was qualified to be ranked. The study was conducted between February and August and measured customer satisfaction according to four factors: performance, physical design, features, and ease of operation.

Here’s how Apple has traded over the past week.


Follow Nathanael on Twitter @ArnoldEtan_WSCS

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