Tech Biz Cheat Sheet: Microsoft, Yahoo, and AOL Team Up Against Google; Ad Revenue to Soar for EA and Activision

Research firm DFC predicts that the market for ads embedded into video games will grow to $7.2 billion in 2017, up from $3.1 billion currently. Electronic Arts (NASDAQ:ERTS) and Activision (NASDAQ:ATVI) are hoping that in-game ads will allow them to lower their dependence on sales.

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A Pew survey shows that young adults age 18-24 own twice as many Android (NASDAQ:GOOG) phones than iPhones (NASDAQ:AAPL). Paul Ausick suggests that Apple introduce a price-competitive phone that includes all the features available on a similarly-priced Android phone.

Polycom (NASDAQ:PLCM) has announced a strategic alliance with Jive Software to integrate HD video into Jive’s social business platform, including chats, video calls, and group meetings.

Intel (NASDAQ:INTC) has announced that it will offer 5, 10, and 30-year notes, each set of which will be worth at least $500 million. Intel will use the proceeds primarily for stock repurchases.

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Microsoft (NASDAQ:MSFT), Yahoo (NASDAQ:YHOO), and AOL (NYSE:AOL) are teaming up to challenge Google (NASDAQ:GOOG) in the display ad market. The three companies will rely on each other to sell display ad inventory that would normally be handled by a third-party ad network.

Computer Sciences (NYSE:CSC) plans to acquire AppLabs, which it refers to as “the world’s largest pure-play software testing and quality management service provider.” Computer Sciences expects the move to enhance its testing capabilities, noting an IDC report predicting that the independent testing and validation services market will grow 21% this year.

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