Do you know what is the fastest selling consumer electronics of all-time according to the Guinness Book of World Records? Apple’s (NASDAQ:AAPL) iPad? The iPhone? How about Nintendo’s Wii? No wait. It’s Amazon’s (NASDAQ:AMZN) Kindle.
The gadget flying off shelves faster than any other in history is Microsoft’s (NASDAQ:MSFT) Kinect. That’s right. The company which produces the software that crashes and freezes your computer also has a booming video game division raking in the dough.
“Kinect sales helped boost Microsoft’s results for the last three months of 2010. Revenue in the entertainment and devices division increased 55 percent to $3.7 billion. Microsoft said in January that it expects revenue in that division to rise 50 percent in the current quarter as the Kinect craze continues.”
Xbox 360 has clearly become the Wii of this consumer cycle by leapfrogging to a system requiring no controller — a legitimate game changer. This is the first step towards mass market virtual reality, and with recent success for search engine Bing, Microsoft might be turning a big corner.