This New Rival Is Coming for Apple and Google

Google (NASDAQ:GOOG) and Apple (NASDAQ:AAPL) will be facing some serious competition in the coming years from mobile operating system platform Tizen, which will soon be featured in devices from Samsung and Intel (NASDAQ:INTC).

Market intelligence firm ABI is predicting that Tizen will become the sixth largest mobile OS in 2013, and its growth is expected to continue. The Korean-based Tizen has been quick to build support from mobile vendors around the globe. Orange and Vodafone will help the company make an impact in Europe, while KT, NTT DoCoMo, and SK Telekom will promote the operating system in Asia.

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“Tizen’s strong backing from Intel and Samsung will enable it to quickly outpace its other Linux mobile OS challengers,” says senior analyst Joshua Flood. “Additionally, other segments of the mobile ecosystem are keen for a new mobile OS to usurp Apple and Google’s dominance in the market. Mobile network operators, particularly in Asia, have been looking for other options. Apple’s refusal to modify its OS for operators to add customized services or differentiate operators’ brands is one of the key factors for their discontent.”

Another important factor in Tizen’s expected growth is cost. Tizen devices will be less expensive than Apple’s iPhone and many Android smartphones, an important factor in conquering the Asian market. Asian mobile operators have been unhappy with the high cost of smartphone devices, and have been working to drive the price down. ABI has predicted that the Asia-Pacific region will comprise up to 65 percent of Tizen’s smartphone base.

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Tizen still falls behind Android, iOS, Symbian, BlackBerry (NASDAQ:BBRY) and Microsoft’s (NASDAQ:MSFT) Windows for this year, but over the next five years, they are expected to grow from 0.3 percent of smartphone shipments to 3.3 percent. As BlackBerry continues to bleed market share, Tizen will be provided with the opportunity to move forward in OS ranking.

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