Immediately after the Apple (NASDAQ:AAPL) iPhone Event a couple weeks ago, I asked “Is Tim Cook a Genius or Complete Fool?” Although Wall Street analysts and the tech media skewered Cook for unfulfilled iPhone 5 expectations, I had a sneaking suspicion Steve Jobs’ heir to the throne was making a brilliant move. I was right.
First, the Apple iPhone 4S set a single day sales record of over 1,000,000 phones upon debut. Now, Apple says they sold over 4,000,000 iPhone 4s phones in … only three days! That’s twice the number of iPhone 4 phones sold over the same period. Incredible.
Apple’s (NASDAQ:AAPL) stock hit new all-time highs in pre-market trading this morning. Looks like Tim Cook is getting off on the right foot.
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Not only is Apple setting new sales records, anecdotally I’m hearing a lot of people mention plans to get an iPhone. At my weekly breakfast for young fathers, the entire crew is now outfitted with iPhones — over half converting from Blackberry (NASDAQ:RIMM) and Android (NASDAQ:GOOG) this weekend. Wow. Now, everyone’s wives wants to convert. Most of the wives have Droid phones, but the free iPhone 3G and $99 iPhone 4 are priced right to convert.
Hence, the genius behind Apple’s (NASDAQ:AAPL) product launch strategy: why deliver the iPhone 5 when you can use a combination of pricing and a new software, Siri, to entice what’s become a record-setting number of product adopters?
At least for now, Tim Cook is keeping Jobs legacy in tact. Of course, the real test comes as Jobs is not available for counsel But knowing how much time Jobs spent on forward thinking, I’d guess Cook et al have many years — maybe decades — worth of guidance left behind by a legend.
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