UBS Says Apple has Seriously Sticky Smartphones: AAPL, RIMM, GOOG
Apple (NASDAQ:AAPL) has an 89% implied retention rate among Smartphone owners according to UBS survey. This is double than any other company. Research In Motion’s (NASDAQ:RIMM) has seen a rate drop from 62% last year to 33%. According to Citysurvey, of Google (NASDAQ:GOOG) Android owners, 55% will stay with Android and 31% will switch to iPhone.
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USB Research says, “In general, retention rates appear to be falling for most of the OEMs. Relatively, Apple’s (NASDAQ:AAPL) retention rates have held up incredibly well even as its market share has risen. Interestingly, when we look at all consumers who are considering changing handset OEM provider, Apple remains a significant net beneficiary. Alongside Apple, only Samsung and HTC also appear as net beneficiaries (more users won than users lost). Interestingly, of our respondents who are current Apple subscribers, only 6% indicated that they intended to move to a different OEM, with 4% saying they were undecided. This suggests that the retention rate for Apple could end up being as high as 93%.”
Apple’s stock is down 1.07% to $408.10 in today’s sell off. Shares are down 26.52% year to date. The stock has traded in a 52-week range between $275.00 and $422.86.
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