Have you ever been in public and seen a teenager taking a silly picture of his face with an Apple (NASDAQ:AAPL) iPhone — seemingly oblivious to the world around him? Then you’ve probably witnessed the makings of a snapchat, a picture sent to a user’s friends that disappears within seconds after being opened and then can never be viewed again.
A picture that lasts for five seconds or less may sound pointless to many, but it’s genius for teenagers who want to take a funny picture at a party and not have to see the incriminating evidence that next Monday at school. It’s an increasingly popular mobile app, and Snapchat currently contends that about 150 million photos get shared each day.
And a new report by New York Magazine shows that teenagers aren’t the only ones participating in the Snapchat game — Wall Street bankers are getting in on the fun too. They, too, are enjoying sending each other pictures without having to worry that the evidence from their wild nights out will show up online and cost them their jobs. Heck, Snapchat even allows them to draw on their photos, or take videos with sound…both things that can seem hilariously funny Friday night, and then quite the opposite come Monday morning. Luckily for them, Snapchat deletes the evidence.
The magazine explains, “In an industry where a stray Facebook (NASDAQ:FB) photo of a drunken escapade can get a junior banker fired on the spot, Snapchat’s disappearing photos have made it a useful tool for Wall Street’s party crowd,”
Though the technology isn’t completely full proof — a user does have the ability to take a screenshot of a photo — the idea is that no one sees the photo except the person it’s sent to. And that’s an attractive promise to any user, whether he is trying to save the evidence from his mom, the principal, or his senior partner.
So snap on, bankers, but be careful, because recent evidence have shown that those snapchats might not really go away after three seconds, but rather are instead given a “no media” file extension where they can be recovered if need be.