Warner Bros. Unveils New Social Movie Portal
Warner Brothers (NYSE:TWX) is rolling out a new social movie portal this week called Flixter Collections, which ties into its users’ hard drives and various media accounts in order to create “collections” displaying the movie posters of films the users have watched.
By accessing data stored in its users’ Amazon (NASDAQ:AMZN), Apple (NASDAQ:AAPL) iTunes, Hulu (NASDAQ:NWSA), and Netflix (NASDAQ:NFLX) accounts, Flixter Collections allows users to see what their friends have been watching, and can direct users to an online platform for watching those films themselves. Flixter also provides movie reviews, trailers, and online ticketing services for films still in theaters. Users can share their own movie reviews and ratings with friends, meet people with similar interests in Flixter’s online community, and even watch some movies for free right on Flixter’s website.
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Of course, the service is first and foremost about social networking — sharing opinions and recommendations with friends — so for it to thrive, it will need to get a lot of users. Furthermore, unlike most of the video streaming services Flixter’s potential users might have, Flixter requires its users to download an application that accesses data stored in their various media accounts, bringing up privacy issues and taking up space on one’s hard drive that might deter some people from using the service.
While the service works with other video streaming services, it will also serve as a nice tie in for “Ultraviolet”, the cloud/locker system that many tech companies and big movie studios, including Warner, are working on that allows users to purchase and download media. Some of the brands supporting Ultraviolet include Intel (NASDAQ:INTC), Blockbuster (NASDAQ:DISH), Comcast (NASDAQ:CMCSA), Dell (NASDAQ:DELL), Sony Pictures (NYSE:SNE), and Netflix.