What Is Apple’s ‘New Secret Project?’

Mac MapsIs a major Apple (NASDAQ:AAPL) Maps overhaul in the works? Apple is currently seeking a “Maps Web User Interface Designer” for a “new secret project,” according to a recent job listing first discovered by MacRumors.

Although the job title indicates that the position is related to Apple Maps, the job summary suggests that the scope of the project could extend beyond Apple’s native mapping application. The position requires knowledge of HTML, CSS, Javacript, jQuery, DOM, XML, and JSO.

“We’re working on an exciting new system and need your help. You would be joining a small team working on an advanced web platform upon which many of Apple’s future services will be based. We are looking for an extremely capable front-end engineer who has a strong background in web services development, and who has built high-performance, scalable and extensible systems,” states Apple in the job summary.

MacRumors speculates that the job could involve the creation of a new web-based version of Apple Maps. Apple recently expanded its Maps app to the Mac by integrating the app with OS X Mavericks.

Apple originally launched Apple Maps as a part of iOS 6 in September 2012, after removing Google (NASDAQ:GOOG) Maps from its mobile operating system. Soon afterwards, the application was being criticized for inaccurate mapping information and other glitches.

However, Apple has recently been beefing up Apple Maps by acquiring various transit system information app companies. Apple purchased location data company Locationary, mass transit navigation app company HopStop, and transit system app company Embark over the past several months.

Besides acquiring various mapping app companies, Apple has also been making many user interface improvements to Apple Maps, including a revamped error-reporting system. This recent job posting could be part of the Cupertino-based company’s overall efforts to make Apple Maps a more viable alternative to Google Maps.

Here’s how Apple traded on Friday.


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