Where Apple Leads, Samsung Follows
Apple (NASDAQ:AAPL) and Samsung (SSNLF.PK) have some serious relationship issues for two companies that supposedly have so much in common, as their patent cases would suggest. They even apply similar tactics when it comes to updating their smartphones, as evidenced by Samsung’s new Galaxy series, which emulates a certain Apple strategy.
Despite having a crucially important supply relationship, Apple and Samsung have been at each others’ throats in patent infringement cases all around the globe. To date, the cases have mostly been over design or technology, but Apple would likely expand the case to include sales tactics and naming, if the opportunity were to arise.
Should you buy or sell Apple’s stock ahead of earnings this month? Our 20-page proprietary analysis will help you save time and make money. Click here to get your SPECIAL REPORT now.
In a sales move that should remind iPhone fans of a somewhat disappointing 2011 release (remember when, instead of an iPhone 5, Apple released the iPhone 4S?), Samsung announced that it would be selling an updated version of its exceedingly popular Galaxy S II. The new device is in fact not the already-launched Galaxy S III, but the new Galaxy S II Plus. The new device features almost identical hardware specifications to the original Galaxy S II but will come with an updated version of Google’s (NASDAQ:GOOG) Android that isn’t currently available on the original S II. It will also feature a number of voice-based features that may be reminiscent to the introduction of Siri with the iPhone 4S. So it’s essentially the iPhone 4S, had Apple introduced it after the iPhone 5…
Skeptics might wonder how a company can expect to sell a product that is almost the same as an older product, but with a few new features and a “Plus” tagged to the end, but Apple already proved it could be done when they tagged an “S” onto their iPhone 4 and posted a record 4 million sales in the first three days after its launch. That number is compared to the 1.7 million units sold for the first three days after the launch of the iPhone 4. Some even suspect an iPhone 5S could be on the horizon.
After only 10 months, the Galaxy S II had proven to be Samsung’s most popular smartphone, with 20 million units sold, and reaching 26 million within 13 months of launch, a figure Samsung says is now “very much out of date.” If Samsung can pull off the sort of move that Apple made in 2011, the company could take its most popular smartphone and give it a super-boost in sales — something that other smartphone makers like RIM (NASDAQ:RIMM) or Nokia (NYSE:NOK) should either be wary of or learn from.
Don’t Miss: Will This Be An Apple Growth Monster?