Whisper Number: How Will Apple Investors React to Earnings?

Apple (NASDAQ:AAPL) is expected to report earnings on Monday, October 28. The whisper number is $8.20, twenty-eight cents ahead of the analysts’ estimate. Whispers range from a low of $8.00 to a high of $8.45. Apple has a 70 percent positive surprise history, having topped the whisper in 43 of the 61 earnings reports for which we have data.

Earnings history:

– Beat whisper: 43 qtrs
– Met whisper: 1 qtrs
– Missed whisper: 17 qtrs

The whisper numbers have proven more accurate than analysts estimates — the whisper number has been closer to the actual earnings in 22 of the past 28 quarters. Our primary focus is on post earnings price movement. Knowing how likely a stock’s price will move following an earnings report can help you determine the best action to take (long or short). In other words, we look at what happens when the company beats or misses the whisper number expectation.

The table below indicates the average post earnings price movement within a one and thirty trading day timeframe.

AAPL1013A

The strongest price movement of +3.8 percent comes within thirty trading days when the company reports earnings that beat the whisper number, and +8.6 percent within thirty trading days when the company reports earnings that miss the whisper number. While the overall average price move is ‘positive’ (beat the whisper number and see strength, miss and see strength) when the company reports earnings, there is a limited negative price reaction within ten trading days when the company reports earnings ahead of the whisper number.

The table below indicates the most recent earnings reports and short-term price reaction.

AAPL1013B

The company has reported earnings ahead of the whisper number in one of the past four quarters with a whisper number. In the comparable quarter last year, the company reported earnings thirty-one cents short of the whisper number. Following that report, the stock realized a 2.3 percent loss in five trading days. Last quarter, the company reported earnings twenty-four cents short of the whisper number. Following that report, the stock realized a 13.4 percent gain in twenty trading days. Overall historical data indicates the company to be (on average) a ‘positive’ price reactor when the company reports earnings (with the excpetions noted above).

Enter your expectation and view more earnings information here or let us know your expectation in the comments section below.

John Scherr is the founder and President of WhisperNumber.com, an independent financial research firm focused on earnings expectations. He is a regular contributor to CNBC and Fox Business Network, and has been featured in Barron’s, The Wall Street Journal, and MarketWatch. He is considered a leading expert on ‘whisper numbers’ and post earnings price movement analysis. WhisperNumber.com provides specific earnings trade alerts to take advantage of earnings report price movement with their Whisper Reactors subscription service.

Don’t Miss: Motorola Undercuts Apple’s iPhone 5S With a New Moto X Price.

More from The Cheat Sheet