Who Stole Apple’s Smartphone Crown?

Samsung’s Galaxy S3 is now the world’s best-selling smartphone, taking over Apple’s (NASDAQ:AAPL) iPhone 4S in the third quarter of the year. According to Strategy Analytics, Samsung sold 18 million models of the S3 in the third quarter to make up 10.7 percent of the global market. In comparison, Apple sold 16.2 million units of the iPhone 4S for a 9.7 percent split.

“Samsung’s Galaxy S3 has proven wildly popular with consumers and operators across North America, Europe, and Asia,” Strategy Analytics’ Neil Mawston said in the report.

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However, prior to this, an iPhone had been at the top spot every quarter for more than two years, and the firm does expect the Apple smartphone to be back leading soon. According to Mawston, the iPhone 5 is likely to help Apple reclaim the top spot this quarter. In its debut quarter, Apple’s latest handset sold 6 million units for a 3.6 percent of the global smartphone market share, Strategy Analytics said.

Samsung posted a record operating profit of $7.3 billion in the July-September quarter, helped by strong sales of the Galaxy S3, which sports a 4.8-inch touch screen and runs on Google’s (NASDAQ:GOOG) Android operating system.

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