Will Activision Blizzard’s Top Institutional Shareholders Buy More After Its Mobile Expansion?

Year-to-date, Activision Blizzard, Inc.’s (NASDAQ:ATVI) shares are down 2.19 percent. Recently, the company announced its plans to expand on mobile platforms. It will add its new mobile game Skylanders Cloud Patrol on Amazon’s (NASDAQ:AMZN) Kindle Fire and the new Kindle Fire HD as well as on Apple’s (NASDAQ:AAPL) iTunes App store.  The game can be played on the iPhone, iPad and iPod touch.

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By expanding to the Kindle Fire, the game’s user base is expected to grow. Players will also be able to purchase Skylander toys through the game app; this is only for Fire users and a first for the franchise’s history.

From its mobile platform expansion, will Activision Blizzard’s largest shareholders increase their holdings? 440 institutional firms indicated owning shares of Activision Blizzard, Inc. (NASDAQ:ATVI) in Q2 2012. These firms reported owning a total of 379.597 million shares on 06/30/2012. The shares closed at $11.99 on 06/30/2012.

Here are the ten largest positions in Activision Blizzard, Inc. at the end of June 30th, 2012.

Wellington Management Co LLP held 34,195,567 shares on 06/30/2012 worth $410,004,841. This brought the portfolio total to 0.15%.

FMR LLC held 31,364,287 shares on 06/30/2012 worth $376,057,794. This brought the portfolio total to 0.07%.

Invesco Ltd. held 21,595,066 shares on 06/30/2012 worth $258,924,836. This brought the portfolio total to 0.14%.

Davis Selected Advisers held 21,247,174 shares on 06/30/2012 worth $254,753,611. This brought the portfolio total to 0.59%.

Blackrock Group Ltd held 17,843,144 shares on 06/30/2012 worth $213,939,292. This brought the portfolio total to 0.19%.

Vanguard Group Inc held 13,386,855 shares on 06/30/2012 worth $160,508,388. This brought the portfolio total to 0.02%.

Blackrock Advisors LLC held 12,911,001 shares on 06/30/2012 worth $154,802,899. This brought the portfolio total to 0.17%.

Jennison Associates LLC held 10,576,149 shares on 06/30/2012 worth $126,808,024. This brought the portfolio total to 0.16%.

Blackrock Institutional Trust Company N.A. held 9,784,065 shares on 06/30/2012 worth $117,310,937. This brought the portfolio total to 0.03%.

State Street Corp held 9,097,406 shares on 06/30/2012 worth $109,077,896. This brought the portfolio total to 0.02%.

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