Amazon (NASDAQ:AMZN) could be preparing to make its tablet much more competitive, as a recent acquisition by the company gave it access to some new technology that could be included in the next generation of Kindle devices.
After Apple (NASDAQ:AAPL) launched its first iPad, Amazon was one of the quickest contenders to release a table to compete with it. While Amazon had its original e-ink Kindles out on the market well before Apple introduced the iPad, its later devices were aimed much more at the tablet market than its original e-readers. In recent years, Amazon and Apple have competed directly, but now, Amazon may have just taken an edge on the competition.
One of the great things about tablets is that they are incredibly portable. While a laptop can be a bit heavy and a desktop is out of the question, a tablet can be slipped into a lot of containers and brought just about anywhere. Of course, one of the worst things about portable devices is that their screens can be incredibly hard to see if they are taken outside in the daytime.
Amazon and Apple both face the same problems when it came to outdoor use. With shiny displays that can be used to surf the web and watch videos in high quality, glare from sunlight is incredibly hard to get past without turning screens onto full brightness and sacrificing battery-life.
Here is where Amazon may have gotten its edge. It was recently reported that Amazon acquired Liquavista, which was a subsidiary of Samsung (SSNLF.PK). The company specialized in a type of display that wasn’t like most others. Its Electrowetting technology is suggested to let screens reduce glare issues, allow for quality viewing experiences of even video, all without boosting power consumption.
For Amazon, this could mean competition-crushing screens that make its portable device all that much more portable. It could even blend the line between its e-readers and Kindle Fire tablets, as the e-readers have so far been more suited for use in bright conditions..
The last major refresh to Amazon’s Kindle line was in September, and the next update could be coming soon. New devices may feature the new screen technology from Liquavista. Amazon commented on the acquisition, saying “It’s still early days, but we’re excited about the possibilities and we look forward to working with Liquavista to develop these displays.”
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