Will Apple’s MacBook Air Recall Hurt New MacBook Pro Sales?
Will Apple’s (NASDAQ:AAPL) MacBook Air problems put a damper on the Cupertino-based company’s upcoming media event? Apple has announced a recall for certain models of the MacBook Air less than a week before it is expected to unveil a refreshed MacBook Pro at a media event on Tuesday.
The MacBook Air recall is due to a failure issue with the flash-storage drives. According to Apple, the 64GB and 128GB flash-storage drives installed in the units that were sold between June 2012 and June 2013 may fail. MacBook Air owners can download a firmware update from Apple that will test their drives in order to determine if they have an affected unit.
Fortunately, Apple will replace any affected flash drives free of charge. The company has also promised to re-install the operating system version that shipped with the device so MacBook Air owners don’t have to worry about adapting to a different version of operating system. In the meantime, the company strongly recommends that users back up their data and hold off on installing any updates or new applications.
Although Apple’s products typically have a reputation for quality and endurance, some commentators wonder if the timing of this recall will affect the reception for Apple’s upcoming MacBook Pro. Although the MacBook Pro wasn’t affected by this recall, it is similarly equipped with a flash-storage drive.
As noted by Benzinga’s Louis Bedigian, users may now have “doubts about the flash storage drives, which are supposed to be more durable and more reliable than traditional hard drives.” On the other hand, Apple’s prompt response and efficient handling of the flash-drive problem may give users another reason to continue buying products from Apple.
Although Apple’s upcoming media event will likely center on its iPad product line, some analysts also expect that Apple will unveil a new MacBook Pro. KGI Securities analyst Ming-Chi Kuo has predicted that the new MacBook Pro will be upgraded with Intel’s (NASDAQ:INTC) next-generation Haswell processor and a full HD camera.
Here’s how Apple closed out the trading week on Friday.
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