Will Apple’s New Kids App Category Boost Downloads?

Source: Apple.com

Apple (NASDAQ:AAPL) rolled out its new “Kids” category for the App Store on Friday as part of its overall push into the growing education market. As noted by TechCrunch, Apple recently began allowing children younger than 13 to register iTunes accounts through an “approved educational institution.”

The education market has become increasingly important for Apple, especially for sales of the iPad. During Apple’s third-quarter earnings call, Chief Financial Officer Peter Oppenheimer said: “Our U.S. education institution business had a great quarter generating its highest quarterly revenue ever. The results were fueled by all-time record quarterly iPad sales of 1.1 million units in addition to strong June quarter Mac sales.”

The addition of a special category of apps geared toward children is likely to further fuel Apple’s growth in the education sector. In fact, some app developers are already reporting an increase in the number of app downloads.

Speaking to TechCrunch, Alan Shusterman, CEO of Duck Duck Moose, said he has already seen a “positive impact on sales,” even though the Kids App Store was only activated this weekend. Disney’s (NYSE:DIS) Digital Media arm has also reported an increase in its number of downloads.

Although Apple and kid-friendly app developers will likely see a financial upside from this new category, parents and children could also benefit from the special restrictions that are put on apps in the “Kids” category. Apps geared toward children are bound by certain privacy policy rules and advertising regulations. Many of these restrictions are legally enforceable under the Children’s Online Privacy Protection Act, or COPPA.

Parents or children with iTunes accounts can find the “Kids” app section under the “Categories” list in the iTunes Store.

Follow Nathanael on Twitter @ArnoldEtan_WSCS

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