Will Google Grab This Web Music Leader’s Market Share?

Pandora (NYSE:P) shares are up 5% today — and have risen 50% in the last month — despite largely growing competition from companies like Google (NASDAQ:GOOG) and Apple (NASDAQ:AAPL).

Google (NASDAQ:GOOG) has announced the anticipation of an upcoming MP3 service, which they hope to offer customers within the next several weeks. Despite a market that has turned more toward streaming and away from purchasing, Google believes they can regenerate interest in the MP3 industry. They’ve taken up arms against online piracy by removing Google Ads from pirate sites, and believe they can stimulate a market for MP3s in the same way they helped bring back music videos with YouTube.

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Yet a potential holdup may be that the company has had some difficulty with record labels due to pirate sites using Google Ads. According to Greg Sandoval of CNET News “Some at the labels continue to pressure Google (NASDAQ:GOOG) to do more piracy busting. They have suggested that obtaining content might be easier if the company showed more prowess at protecting that content.”

Two other big deals for Pandora are Spotify and Apple (NASDAQ:AAPL). Spotify has taken the UK and US by storm allowing users to pay one low price for unlimited music access to the best music library assembled to date. On the other hand, Apple just launched their iCould service to endure iTunes offers the same cloud benefits as Pandora (NYSE:P) and Spotify. It’s going to be a long term war before winners are crowned.

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